Making a website appear on the first page of Google is one
of the most coveted achievements for any small business owner, and for good
reason. About 91% of people do not click past the first page of Google search
results. This means that if your website is not on the first page, you are
losing most of the potential customers.
For many business owners, online marketing and search engine
optimization (SEO) can seem intimidating. Fortunately, we are here to help you.
Here is a step-by-step tutorial full of SEO tips for small businesses and real
examples that will show you exactly how to get to the first page of Google.
How to Rank for a Keyword in 10 Steps
Do you have your sights set on a keyword? Do you want to see
your website on the elusive first page of Google for a particular search term?
Get ready: unless it's Wikipedia or The New York Times, it will not be easy.
But it is not impossible either. Seriously, we do it all the time!
The classification of a keyword in organic search is a repeatable
process. You will not get the results you want 100% of the time, especially if
it's a new website that you're trying to rank for a popular keyword, but if
you're serious about content marketing and SEO, you can start making things
happen. . Things like rankings, traffic and sales, wow!
These are the ten steps to classify a keyword in Google.
Optimize Your Website for Search Engines
The first step in taking your business to the first page of
Google is to have your website designed and structured with the search engines
in mind. The way search engines work is that when a user enters a search query
(a word or phrase in the search box), the search engine sends 'crawlers' to
find the websites that are most relevant to the search engine. the query.
Many industry-specific marketing companies claim to have the
answers, but if you are going to invest in external marketing support, you
better make sure they have the results to support your claims.
Marketing in action: the local dentist, Dr. Yoon, knew he
needed help to grow his new dental practice. He hired a marketing company
specifically dedicated to making dental practice websites. But the results were
trivial: "My website did not receive much traffic," said Dr. Yoon.
"It appeared on page 3 or 4 of Google, even for common search terms like
dentist + town." He obtained an optimized website for commercialization of
ThriveHive. Along with a personalized marketing and advertising plan, he saw
almost immediate results.
The new website of Dr. Yoon went from the fourth page to the
first page of Google in a few months. He also saw more traffic and new patients
began to contact his practice. So, what is the key to getting a website on the
first page of Google when it comes to SEO?
Lay the Groundwork
This is really more a preliminary step than a first step.
You will have to have some basic concepts in place before you can qualify for
any random keyword. These prerequisites include:
A solid website: the longer your website has existed, the
more authority and links, the better. It is also key that your site follow the
best SEO practices: start with the Google Webmaster Guidelines if you do not
know what that means.
A network to draw: to quickly classify a keyword, it is very
useful to have an integrated network to share new content: a blog followed, an
audience on social networks such as Facebook and Twitter, email contacts to
which you can get help casual with a link. If you do not know what that means,
it's time to start thinking about building relationships like building
relationships.
Do not rush this in your race for Internet gold. If you do
not do things right the first time, you will have to do them again later.
A few of the biggest Google ranking factors are:
Highlighting the location: to improve the Google ranking of
your business website, your website should list your city and / or geographic
area. In this way, when people search for: "Your industry" +
"Your city", Google will collect that information and show your
company as a result of the search. See this local SEO guide for more
information on other ways to get a higher ranking on Google. With the amount of
online research that consumers do today to find the best services for them,
especially locally, it is crucial that their website includes their location.
A prominent and optimized website: one of the main factors
that Google loves is a mobile-friendly website. Consumers use phones and
tablets to access the Internet and search engines more than computers and
laptops. In response, Google ranks websites with mobile responsiveness higher
than those that do not respond to mobile devices.
Being friendly with mobile devices is not enough for a
website; It must also be well designed and easy to use. A well-designed website
is essential to increase overall traffic by keeping visitors on the site. This
translates to more traffic in the long term, since Google pays more attention
to your site.
